Regiment was created to combine the love of God and Country, the pride of military service, and to make the best shaving products while promoting traditional wet shaving. Whether you are still in uniform, a veteran, a patriot, and appreciate quality shaving gear,we are confident you will enjoy our products.

Having used canned goo and a multi-blade face shredder throughout my military career, I dreaded the task of shaving as it left my face pissed and irritated. As soon as the ink was dry on my exiting papers, I did what many veterans do… I grew a beard. The beard was fun, hip maybe, but I missed the professional look and feel of a clean shave. My pursuit for a better shave began.

In my search for improved shaving options, I came across site after site of companies offering products that only the dainty and the Zoolanderish would approve. What the heck is a metrosexual, anyways? Luckily, I came across traditional wet shaving. I was instantly hooked. What’s not to like about cold steel combined with a quality shave brush and soap? Having found a better way to shave, I took a great interest in the gear and soaps used in traditional wet shaving.  

Researching the methods and science behind the soaps, I decided to try and make my own. After many iterations, recipe changes, and feedback from friends and family, I landed on a formulation that hit the mark for ease of lather, cushion, slickness, and post shave feel. My combination of tallow, oils, shea butter, and bentonite clay, are made in small batches utilizing a traditional hot process and are combined with manly scents. Proudly made in Riverside, CA, you’ll find that our soap is second to none.

You’ve answered the call of duty and you remember the pride of being squared away. Enlist Regiment in your daily regimen and let us help you maintain your bearing.

-And I heard the voice of the Lord saying, “Whom shall I send, and who will go for us?” Then I said, “Here I am! Send me.” Isaiah 6:8-